You started your business for freedom.
Freedom to choose your hours, work around your family, and do meaningful work with people you enjoy. But somewhere along the way, the freedom faded. You’re working harder than ever, and your income doesn’t reflect it. You’re constantly thinking about money, avoiding your accounts, and feeling like you should know more – but you’re not sure what you’re missing.
If this sounds familiar, you’re not alone.
At 2 Sisters Accounting, we meet so many business owners who are putting in 40, 50, even 60-hour weeks and still feel like they’re barely scraping by. It’s not because they aren’t good at what they do. It’s because they’re avoiding the one thing that can truly change everything: their numbers.
The Cost of Avoidance
Not knowing your numbers doesn’t just mean you’re unsure of your profit or unsure what you owe HMRC. It means:
- You’re undercharging, because you don’t know your costs.
- You’re overworking, because you can’t see the full picture.
- You’re stressed, because you’re guessing – and guessing is exhausting.
When your finances feel overwhelming or confusing, it’s easy to just avoid them. But that avoidance is costing you more than you realise – not just in missed income, but in your energy, your time, and your confidence.
How can you address it?
1. Pricing That Reflects Profitability
Are you charging enough for your products or services? Many business owners set their prices based on what competitors are charging, or what they think customers will pay – without truly understanding their costs and margins.
Your accountant can help you dig into the numbers and ensure your pricing strategy isn’t just competitive, but profitable. With some help you can:
- Understand the true cost of delivering your product/service
- Identify areas where you’re undercharging
- Set pricing that reflects both value and margin
This can be the difference between treading water and turning a healthy profit.
2. Forecasting for Growth
Flying blind into a new financial year is a risky move. With business coaching, your accountant helps you forecast your income, expenses, and growth trajectory – so you can make informed decisions, avoid nasty surprises, and seize opportunities.
Key forecasting benefits include:
- Setting realistic revenue goals
- Planning for investment and expansion
- Identifying upcoming cash shortfalls before they hit
- Understanding the impact of different business scenarios
Forecasting isn’t about guessing – it’s about creating a plan based on real data and insights, so you can steer your business with confidence.
3. Mastering Cash Flow
Profit is important, but cash is what keeps your business running day to day. Many otherwise profitable businesses have been caught out by poor cash flow – especially in times of rapid growth or economic uncertainty.
Through regular business coaching sessions, your accountant can:
- Help you monitor and manage cash flow
- Set up systems for invoicing, collections, and payment cycles
- Identify slow payers and improve your receivables process
- Ensure you always have the cash to meet your obligations
Understanding and managing cash flow is key to avoiding financial stress and staying in control.
4. Financial Clarity = Better Decisions
One of the biggest benefits of working with your accountant as a coach is clarity. Knowing where your business stands financially – not just once a year, but on an ongoing basis – empowers you to make smarter, faster, and more strategic decisions.
With this kind of insight, you’ll be able to:
- Spot trends before they become problems
- Know when to invest, hire, or scale back
- Avoid wasteful spending
- Track progress against your goals
Financial clarity isn’t just about reports – it’s about understanding the story behind the numbers, and using that story to grow your business.
Now I Know, I Can Fix It
One of our clients recently said something powerful after a 1:1 business building session with us:
“I used to be terrified of looking at my bookkeeping software. Now I feel like it’s showing me the truth. I can see what’s working. I actually feel excited.”
This is what happens when you stop running from your numbers and start working with them. And it’s exactly what our new 6-month coaching programme is built for.
A New Way to Grow Your Business
Our coaching service includes:
- One monthly 1:1 call with an accountant to dig into cash flow, profit margins, growth plans and cost cutting strategies.
- Two group coaching calls per month covering business mindset, marketing tips, and real support from business owners on the same journey.
We’ll help you move from:
Guessing → 
Planning
Burnout → 
Financial stability
Avoidance → 
Clarity and confidence
We keep each group small (just 5 people) so you can get the attention you deserve—without being overwhelmed in a giant programme.
Ready to Get More from Your Effort?
You don’t need to be a “numbers person.” You just need to understand your numbers. And when you do, everything changes.
If you’re ready to stop spinning your wheels and start growing with confidence, get in touch about the coaching group today.
