Turning Financial Uncertainty Into Clarity, Confidence & Profit!
Our client, an experienced business coach and consultant, came to us after four years of running her own business.
Despite a thriving client base, she lacked financial clarity and had never fully understood the difference between gross and net profit.
Like many small business owners, she was working hard but unsure whether her business was truly profitable.
The Challenge
Coming from a corporate background, our client was used to managing budgets prepared by a finance department,
not handling business finances firsthand.
When she began working with our accounting coach, Jessie, her business was facing several key challenges:
*No clear understanding of profitability or cash flow
*No regular process for reviewing monthly costs or setting prices
*Anxiety and uncertainty around money management
*Inefficient systems and processes
*Several months showing a net loss
She described it as operating in a ‘lovely fuzzy bubble or servicing clients and getting paid’ – without knowing if she was actually making money!
What we did...
We introduced a combination of financial coaching and practical accounting tools, designed to build clarity, confidence, and control.
Key steps included:
- Monthly coaching sessions – to review numbers, discuss strategy and build financial understanding
- Profitability and operating margin analysis – to identify which services were underperforming.
- Cash flow forecasting tool – including tax projections and real-time payment tracking, helping her see exactly when invoices would be paid.
- Cost review and price benchmarking – comparing her pricing model with peers and highlighting opportunities to raise rates.
- Mindset coaching around money – reframing financial management as empowering rather than intimidating.
We also introduced practical habits – such as tracking income by when it’s paid, not just when it’s invoiced, and reviewing costs monthly to steady the “financial boat”
The Results...
The transformation over 12 months was remarkable…
- From loss to consistent profitability – early in the year several months showed a net loss: by the end of the year this was generating strong profits each month.
- £100,000 billed in her final month of the year – this result was driven by improved pricing and project planning.
- £25,000 paid into her pension – with surplus funds for business growth.
- 50% of the following years financial commitments already covered – a dramatic turnaround from uncertainty to complete confidence
- New business model clarity – shifting focus from purely associate-led work to a mix of associate projects and scalable group coaching.
She now describes her business as “confident, clear and profitable”
The numbers tell their own story – but just as important, the mindset shift around money management has given her lasting freedom and control.
Client Feedback...
